Myrna Bittner is the CEO and Co-Founder of RWI Synthetics, an Artificial Intelligence modelling company that creates Single Synthetic Environments – live, geospatially accurate cities or regions, complete with their people, activity, policies, technologies, development, and infrastructure to calculate the impacts of all kinds of technologies existing and anticipated under any conceivable scenarios.
In other words, digitally model and optimize all of the “what ifs” of the future before trying to build or change it. Their models are particularly valuable for decision makers facing disrupted, unprecedented futures and include mobility, energy, resilience, sustainability, public health, equity and economic impact calculations.
An example of RWI’s work came in 2020, when the company was selected as 1 of 10 international companies for the Incubatenergy® Labs Challenge, creating a proof of concept of a dual-disaster for a Phoenix-based utility, Salt River Projects and the Electric Power Research Institute.
RWI was tasked with creating a Single Synthetic Environment (SSE), a living digital model of 18,000 households and over 2000 businesses residing in 15 square miles of the Phoenix/Tempe region. In this SSE, RWI ran scenarios to characterize the impacts of COVID-19 and outages on the utility’s customers in the near and long term, measuring the impact of different investments under consideration.
Kurian Mathew Tharakan is the founder of sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors, and a 27 year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors, including Manufacturing, Distribution, High Technology, Software, Non-Profit, and the Life Sciences. In addition to his consulting practice, he is also an Executive in Residence at two business accelerators, NABI and TEC Edmonton, where he assists clients with their go to market strategies. Prior to StrategyPeak, Mr. Tharakan was vice-president sales & marketing for an enterprise class software firm where his team achieved notable wins with several members of the US Fortune 500. Previous to his software experience, Mr. Tharakan directed the sales and marketing programs for the Alberta practice of an international professional services firm.
Kurian Mathew Tharakan
Direct: 780 237-1572